AEO · HEALTHCARE
AEO for healthcare clinics
How clinics, medical centres, and physicians appear when patients ask AI agents — with particular attention to regulatory compliance and medical ethics.
Read →12 min
INSIGHTS
Ideas on AEO, AI, and digital strategy
From in-depth guides to quick answers, we gather knowledge, practices, and strategies around AEO, AI, and modern digital marketing.
02 · TWO FORMATS
Different questions, different approach
We create two kinds of knowledge: in-depth guides for those who want to understand the strategy behind AEO, AI, and digital marketing, and short answers for those who want to resolve a specific question quickly and clearly.
Insights is organised in two categories:
- Articles — in-depth guides for those who want to understand a topic deeply
- Answers — short, clear answers for those who need specific information fast
Each format serves a different need.
03 · ARTICLES
Articles — in-depth guide
All articles, newest first
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AEO · PROFESSIONAL SERVICES
AEO for lawyers, accountants, and consultants
How lawyers, accountants, and consultants appear when business owners ask AI agents. Strategy guide with compliance and an implementation plan.
Read →13 min
AEO · HOSPITALITY
AEO for hospitality businesses
How you appear when travellers ask ChatGPT, Claude, or Perplexity about hotels or restaurants in your area. A practical guide with schema examples.
Read →12 min
04 · ANSWERS
Answers — quick read
Short, direct answers to specific questions. Ideal for fast research before deciding.
All answers, oldest first
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How much does an AEO audit cost?
Praion's AEO Audits cost €390, €590 or €890. See what is known about each level, what an audit examines and when it makes sense to do one.
How do I track my AEO performance ?
See how you track AEO performance with Search Console, stable AI questions, recognizable visits and post-visit actions.
Which AI systems should I know about?
ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Claude: what they are, how they use the web, and what businesses should track.
05 · EDITORIAL STANDARD
How we write
Every article is written by the people doing the work. Not by copywriters. Not by agencies recycling the same templates.
- Substance first
No long-winded intros that delay the answer.
- Concrete details
Numbers, examples, and clear reasoning where needed.
- Credibility, not impression
Trust is built on clear answers, not pretty promises.
- Honest from the start
We won't suggest a service you don't need.
This approach isn't a marketing tactic. It's how we think.
06 · YOUR QUESTION
Ask us
Every good article starts from a real question. Send us yours and it may become the next topic we cover.
SUBMIT
Have a question you wanted us to cover?
Send us your question. The most useful questions inspire new articles and guides. If it needs a personal answer, we'll reply to your email.