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ATELIER · CUSTOM ENGAGEMENTS · FROM €2,500/MONTH

Atelier — designed exclusively for you.

For businesses with needs no off-the-shelf package can cover. Atelier is designed from scratch — a full marketing department, automation tailored to your industry, or content with the founder's voice and presence.

Book a consultationSee Sovereign as a starting point
dept. replacementvertical automationfounder cloningwhite-glove opsAtelier€2.500+ · bespoke
Bespoke Architecture
02 · QUICK ANSWER

What is Atelier?

Atelieris Praion’s bespoke marketing engagement, starting at €2,500/month. It is designed from scratch for businesses that need a full marketing department, automation specific to their industry, or content carrying the founder’s voice and presence — through AI. Each engagement is scoped separately, after a discovery and needs-analysis process. It is not a “bigger package” — it is a different way of working.

03 · CAPABILITIES

What Atelier covers.

Atelier is not a fixed package. The scope is built around your needs.

01

Full marketing department replacement

Replaces an in-house team of 2–4 people (marketing manager + content + ads + designer). You get every function without the headcount. Right for businesses considering hiring but unsure whether the market justifies the salary.

02

Vertical-specific automation

Custom AI workflows for a specific industry. Examples: real-estate listing automation that takes new properties and produces FB/IG/website content automatically, healthcare content with built-in medical accuracy review, e-commerce product description generation at scale.

03

Founder-led content with AI cloning

Voice cloning of the founder for podcast-style content. Video AI for short-form social with founder presence without needing physical presence each week. Lets you build a "founder brand" without the founder time tax.

04

Premium account management

A dedicated senior strategist (not a junior account manager). Weekly calls. SLAs with contractual response times <24h. Custom dashboards and reporting.

05

Multi-brand or multi-location coordination

When you have multiple units or brands under one owner. Centralised brand voice management, distributed content production, unified reporting.

04 · ENGAGEMENT PROCESS

How an Atelier engagement starts.

  1. 01

    Scoping call(60–90 minutes)

    Senior strategist + founder on your side. We understand the business, the goals, the existing resources, and what exactly you need.

  2. 02

    Custom proposal(5–10 days)

    A written proposal with: monthly retainer, precise scope, per-month deliverables, KPIs, milestones, and contract terms. Usually 8–15 pages.

  3. 03

    Contract & onboarding(2–3 weeks)

    Signing, kick-off meeting, system access, brand voice setup, content calendar planning, team introductions.

  4. 04

    Execution(ongoing)

    Weekly calls, monthly deep reports, quarterly strategic reviews. Renewal terms usually 12 months but flexible.

The · Signal · Under · The · Noise
05 · WHAT WE NEED

What we'll need from you.

Atelier is built around you, not around a ready-made model.

  • Decision-maker access (founder or VP-level internally)
  • Existing brand/marketing assets (logos, brand guidelines if any, past campaigns)
  • Access to analytics, ad accounts, CRM, and other systems
  • One hour of weekly availability for the strategist call
  • Approval authority within 48 hours for strategic decisions
06 · FIT CHECK

When Atelier fits.

A quick check to see whether Atelier is the right choice for you.

  • You're considering hiring an in-house marketing team and want an alternative
  • You have vertical-specific needs that standard packages don't cover
  • You're aiming for a founder brand with AI cloning
  • You have multiple units or brands to coordinate
  • You have ad spend of €5,000+/month that needs a custom workflow

If the above doesn't describe your situation, start with Sovereign or Engine. Atelier isn't always the right first choice.

07 · FAQ

FAQ about Atelier.

Nine questions we hear in almost every Atelier scoping call.

Most Atelier engagements are €2,500–6,000/month. Above €6,000/month is rare and usually involves multi-brand coordination or founder cloning with video production at scale. Below €2,500/month — that's not Atelier, that's Sovereign.

Default is 12 months, but flexible. We can start with a 6-month pilot if the engagement is complex and you want to see output before committing for a year. Renewal isn't automatic — we review before renewal and you can exit with 60 days' notice.

Rarely. Atelier is designed for ongoing engagement — its value compounds over time. Project-based work (e.g. one-time vertical automation build, founder voice clone setup) happens occasionally, starting at €8,000 for delivery in 4–8 weeks. But that's an exception, not the rule.

After the scoping call, we prepare a bespoke proposal within 8–10 days. Once signed, onboarding takes two to three weeks — system access, brand voice capture, content calendar planning. In total, from first contact to execution, expect four to six weeks.

A senior strategist dedicated to your account — not rotating people. They are your consistent point of contact throughout, supported by Praion's production and automation team.

Yes. Because each engagement is scoped separately, it can incorporate services beyond marketing — web design, brand identity, AEO audits — if a need emerges during the analysis phase. This is defined in the bespoke proposal.

Yes. We serve businesses in Greece, Cyprus and the EU. For Atelier specifically, the bespoke nature of the engagement allows adaptation to each client's language and market.

A combination of voice cloning (AI that speaks in the founder's voice) and video AI (visual presence without requiring physical attendance each week). We produce podcast-style content, short-form video for social, and occasional thought-leadership posts as if the founder created them. Setup takes 4–6 weeks, after which we produce weekly content.

Sovereign is a standard top-tier package: fixed deliverables, fixed monthly fee, the same methodology for every client. It works excellently for businesses whose needs fit the template. Atelier is for when you need something outside the template: a vertical workflow that doesn't exist, founder cloning that's not anticipated, multi-brand work that breaks standard reporting. If you don't recognise your needs in Atelier's 5 capability tracks, you probably need Sovereign.

CONTACT

Is Atelier right for your company?

In 60–90 minutes we understand whether Atelier is right for you, or whether Sovereign covers your needs better.

Book a consultationSee the Sovereign tier
info@praion.gr+30 697 771 0222