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Praion
AI VISIBILITY · ONGOING

Your presence in the answers, every month

Customers’ questions change, competitors move and the AIs re-read the web all the time. Every month we measure where you stand, write and improve pages, and check your site for technical problems.

€540/month · 6-month minimum

01 · WHO IT’S FOR

For those who want to stay in the answer

One good fix brings a business into the answer. Continuity keeps it there. The Ongoing is for businesses that see their site as a tool that brings in customers and want to make the most of every new question that comes up in their industry.

02 · WHAT’S INCLUDED

Everything in the Setup, and every month

The first two months are the start-up phase. All the work of the Setup is done: technical audit, measurement, new copy on 15 pages, 5 new pages, identity and measurement accounts. From month 3, every month includes:

Measurement of 50 questions

We track 50 questions across ChatGPT, Gemini, Perplexity and Google AI Overviews: where they mention you, where they don’t, whom they recommend instead.

4 new answer pages

We write 4 new pages a month for questions the measurement shows are worth covering.

4 improved pages

We rework 4 existing pages a month, copy, FAQ and schema, where the data shows room to improve.

Technical site audit

Every month we check the whole site for new problems, give instructions for whatever we find and verify that the previous ones were fixed.

Business identity

We maintain your Google Business Profile, Bing Places and directory listings, and add 2 new listings a month.

Competitors

We track your 3 main competitors and what changes in their presence.

Report and call

A monthly written report and a 30-minute call: what was done, what changed and what we do next month.

03 · WHY 6 MONTHS

Why the minimum term is 6 months

Google and the AIs don’t react straight away. They need time to re-read the site, find the new pages and trust the changes. Within 6 months the start-up work is complete, at least 21 new pages have been added and the comparison with the baseline shows the real trajectory.

In month 6 we deliver a comparison using the same questions as at the start. From then on, the engagement continues month by month.

  1. Months 1–2

    Start-up phase: all of the Setup work

  2. Months 3–5

    New and improved pages every month

  3. Month 6

    Comparison with the baseline

04 · YOUR SITE

With your developer, or directly by us

If your site was built by someone else

Every month your developer receives ready material: new pages, improved copy, FAQ, schema and instructions for whatever the audit found. We check what was implemented.

If your site is built on our own CMS

The new pages and improvements go live through us the same day they are approved. The cycle is faster and the results show sooner.

05 · IS IT RIGHT FOR YOUR BUSINESS?

The Ongoing is the right choice if

  • Your site brings in customers and you want it to bring in more.
  • Your industry has many questions worth answering.
  • You want to see every month where you stand in the AIs’ answers.
  • You want continuous work, not a project that ends.
06 · FAQ

About the Ongoing

All the work of the Setup is completed, so the monthly work stands on the right foundation. Measurement of the questions starts in the first month.

Then no start-up phase is needed. The Ongoing goes straight into the monthly cycle.

We propose them, based on the measurement and your customers’ questions, and you approve them before they are written.

The quantities are fixed, but each month we decide together where to use them. If you need more pages, they can be added as add-ons.

No. After month 6 the engagement continues monthly and you can end it with 30 days’ notice.

No. They are a separate monthly service that can be added whenever you like.

07 · CONTACT

Let’s keep you in the answer

Tell us about your site and your industry and we will show you what the first month could look like.

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