Praion's AEO Audits cost €390 for Basic, €590 for Standard and €890 for Premium. Premium is publicly listed with an implementation roadmap, while the detailed deliverables for Basic and Standard are not currently broken down on the pricing page. An audit is most useful when you need diagnosis and prioritisation before deciding what to implement.
What do we know about the three levels?
Praion's current public pricing page lists the three levels and their prices:
- Basic — €390: AEO Audit Basic
- Standard — €590: AEO Audit Standard
- Premium — €890: AEO Audit Premium with implementation roadmap
The public pricing page does not currently break down the individual deliverables for Basic and Standard. If you are considering either one, the exact scope should be confirmed before you choose a level.
Premium is explicitly listed with an implementation roadmap — an organised plan for turning the findings into next steps.
You can see the current prices. If you are not yet sure that you need an audit, the free Digital Footprint is the lighter first step: it reviews the current public presence from the outside, while the AEO audit goes deeper into the website and the priorities for correction.
What can an AEO audit examine?
The exact scope should be clear before the engagement begins. In general, an AEO audit can examine:
- whether the business's basic information exists publicly and is consistent,
- whether the website clearly describes services, location, contact details and basic terms of collaboration,
- whether there are pages that answer real customer questions,
- whether the structured data, where it is used, is correct and matches the visible content,
- whether technical issues make key pages difficult to crawl or access,
- whether important external sources, such as professional profiles or directories, contain correct and consistent information,
- and, if included in the agreed scope, what currently appears for selected real questions in search engines and AI systems.
For example, instead of checking a generic keyword, you can examine a natural question such as:
"I'm looking for an accounting firm in Kozani for a sole proprietorship. Which firms publicly state that they support myDATA and what can I check before contacting them?"
The goal is not to "convince" an AI system to mention you. It is to identify whether the public information a reliable answer would need exists, is accurate, and can be verified.
If you want the general context first, see what AEO is.
When does it make sense to do an audit before implementation?
A separate audit is more valuable when:
- you don't know what today's basic gaps are,
- the website has enough existing content and needs prioritization,
- there is differing information on the website, on the Google Business Profile and in other public sources,
- you want to decide what needs to be fixed before you invest in new content or technical work,
- or you need a documented starting point before a larger project is defined.
In these cases, the audit reduces uncertainty and puts the next actions into a clear order of priority.
When might you not need it?
Not every collaboration needs to start with a separate AEO audit.
If you already know precisely what you need — for example specific content production, specific technical fixes or a clear monthly scope of work — it may make more sense to go straight to implementation.
The same applies when the business is at such an early stage that there is not yet enough public information or website content for a meaningful assessment. In that case, the priority is to create the basic infrastructure and then assess it.
For choosing a monthly engagement, see also which Praion package fits my business.
Is it worth the cost?
There is no general "yes" answer for every business.
An audit has greater value when it isn't clear what should be done first — for example, when there are many potential problems, plenty of existing material or differing information in public sources.
Conversely, when the need is already specific, the audit can add a step without corresponding value.
The right question is not whether the audit is "cheap compared with a mistake." It is:
"Is there enough uncertainty that I need a diagnosis before I decide what to implement?"
If the answer is yes, then an audit can be the right starting point. If not, you can proceed straight to the project that has already been defined.
If it isn't clear which of the two cases applies, we start from the current situation, the customer questions and the business's public information.
An AEO audit does not guarantee appearance, referral, mention, recommendation, ranking or a specific business outcome in ChatGPT, Google, Perplexity or another AI system.