Google is still central
Most searches still go through Google. And the answers in AI Overviews draw on pages Google has already understood.
AI VISIBILITY
Become part of the answer
We organise your business’s information, on your site and beyond it, so that Google, ChatGPT, Gemini and Perplexity understand who you are, what you offer and when you are the right answer.
01 · THE SHIFT
Your customers don’t just search. They ask.
More and more people type a whole question into an AI and get one answer, with a few names in it. If your business is not among the sources the AI trusts, it is not in the answer, however good your work is.
AIs compose answers
ChatGPT, Gemini and Perplexity read, compare and choose. They prefer information that is clear, consistent and confirmed by more than one source.
One foundation for both
Whatever helps an AI understand you helps Google too. You don’t need two strategies; you need one sound foundation.
02 · WHAT IT IS
What AI Visibility is
AI Visibility is how clearly Google and the AIs can find, understand and recommend your business when someone asks about something you offer. We work on your site, its content and the information about you on other websites.
It isn’t marketing.
Marketing
Brings people in through social media, content and advertising.
AI Visibility
Makes sure that, when someone asks, your information is what the answer uses.
The two services work together, but one does not replace the other.
03 · WHAT WE WORK ON
Six things that decide whether you get recommended
Technical access
Google, Bing and the AI crawlers must be able to read every important page you have. We check the whole site and find whatever is blocking them.
Business identity
The same name, address, phone number and description everywhere: on the site, in your Google Business Profile, on Bing Places and in directories. When the details differ, the AIs struggle to trust you.
Content that answers
Pages that say in the first sentence what you do, for whom and where, with frequently asked questions on every page. And new pages for the questions your customers actually ask.
Structure and structured data
Schema that describes the business, the services and the questions in a way systems read without guessing, and internal linking that shows what relates to what.
Measurement in the AIs
We track whether and how you appear in ChatGPT, Gemini, Perplexity and Google AI Overviews, and which competitors they recommend instead of you. Along with properly configured GA4, GTM, Search Console and Bing Webmaster Tools.
External mentions
The AIs confirm a business by what others write about it. We find the websites where you should be present, as an add-on service.
04 · THE PACKAGES
From diagnosis to continuous progress
Four packages, depending on where you are starting from. Each package includes everything the previous one has.
AI Visibility Audit
€460one-time
For businesses that want to know what keeps them out of the answer before they invest in changes.
- A full technical audit of the site
- A baseline across 20 questions in the AIs
- Analysis of 15 key pages and 3 competitors
- A prioritised report and a walkthrough call
AI Visibility Setup
€1,190one-time
For businesses that want to move from diagnosis to change.
- Everything in the Audit
- New copy, FAQ and schema on 15 pages
- 5 new answer pages
- Google Business Profile, Bing Places and 10 directories
AI Visibility Ongoing
€540/month6-month minimum
For businesses that want their presence in the answers to grow every month.
- Everything in the Setup, at the start of the engagement
- Tracking of 50 questions every month
- 4 new and 4 improved pages a month
- A monthly report and a 30-minute call
Atelier Visibility
Priced after assessment
For businesses with several brands, locations, languages or markets.
- Everything in the previous packages, at a larger scale
- Separate measurement per brand, location or market
- Coordination with your teams and partners
05 · COMPARISON
See the differences at a glance
Swipe sideways to see every package →
| What’s included | Audit | Setup | Ongoing | Atelier Visibility |
|---|---|---|---|---|
| Price | €460 one-time | €1,190 one-time | €540/month | Priced after assessment |
| Technical site audit | Full audit and report | Fix instructions and verification | Every month | Across all sites |
| Measurement in the AIs | 20 questions, baseline | 20 questions, before and after | 50 questions every month | Per brand or market |
| Existing pages | Analysis of 15 | New copy, FAQ, schema on 15 | 4 improvements a month | Per project |
| New answer pages | 10 suggested topics | 5 pages | 4 a month | Per project |
| Business identity | Review | GBP, Bing Places, 10 directories | Maintenance, 2 new listings a month | Per location |
| GA4, GTM, Search Console, Bing | Review | Full setup | Monitoring | Included |
| Competitors | 3 competitors | Not included | Tracking of the 3 | Per market |
| Reporting | Report and 45’ call | Project report | Monthly report and 30’ call | Tailored |
06 · YOUR SITE
We work with your developer, not over them
If your site was built by someone else
We don’t change its code ourselves. We hand your developer ready material: the copy, the FAQ, the schema, instructions for every fix and what the system needs in order to display everything correctly. Once they have implemented it, we check again that it works.
That way the site stays with the person who knows it best, and we check that the result is right.
We work with the infrastructure your site already has. If, for example, it runs on WordPress, the schema is built on top of what it already uses; we don’t replace it.
If your site is built on our own CMS
Everything is simpler. The site is built right for Google and the AIs from day one, every page has a place for FAQ, and the schema is fully under our control. We make the changes directly, with no developer in between.
Speed guarantee: 80+ on PageSpeed, written into the contract →If you don’t have a developer
The right answer is a new site on our own CMS, one that starts out ready for AI answers.
See the web design packages →07 · ADD-ONS
What you may need beyond the package
| Add-on | What it includes | Price |
|---|---|---|
| External mentions | 8 websites a month, suited to your business, with the outreach handled by us | €290/month |
| Extra answer page | A new page of up to 600 words, with FAQ and schema | €80 |
| Extra page improvement | New copy, FAQ and schema on an existing page | €60 |
With external mentions we guarantee that every website suits your business, not that it will publish the mention. If a website asks for a fee to publish, you cover it and it is not included in the price.
08 · HONESTLY
What we don’t promise
We don’t guarantee a position in any AI.
Nobody controls which sources ChatGPT or Gemini will choose. What we control is how clear, consistent and trustworthy your information is, and that is what improves your chances.
We don’t deliver results in a month.
The AIs and Google need time to re-read your site and assess the changes. That is why the monthly engagement has a 6-month minimum term.
Not everyone needs it.
If your customers don’t look online for what you offer, we will tell you so in the Digital Footprint, before you pay for anything.
09 · FAQ
Before we start
10 · CONTACT
Where shall we begin?
30 minutes to see where your business stands in the answers today and to tell you honestly whether you need anything, and what.