AEO · HOSPITALITY
AEO for hospitality businesses.
How hotels and restaurants can appear when travellers ask AI agents for recommendations in their area. Concrete examples, schema markup, and AEO content strategy for hospitality.
Read →12 min
INSIGHTS
Ideas on AEO, AI, and digital strategy.
Two ways to learn: in-depth articles for those who want to understand the logic, and short answers for those looking for specific info.
02 · TWO FORMATS
Different questions, different approach.
When someone researches AI marketing, they're in one of two states: either they want to understand deeply how something works — and need 10–15 minutes of reading. Or they want a fast answer to a specific question — and need 2–3 minutes.
Our Insights separates them:
- Articles — long-form, structured, for deep understanding
- Answers — short, direct, for quick information
No overlap. Every piece has a purpose.
03 · ARTICLES
Long-form articles.
AEO · PROFESSIONAL SERVICES
AEO for lawyers, accountants, and consultants.
Why professional services lose leads to those who ask AI before reaching Google. How FAQ-driven content gets recommended by ChatGPT and Perplexity.
Read →14 min
AEO · HEALTHCARE
AEO for healthcare clinics.
How clinics can appear when patients ask AI agents about symptoms or treatments — without violating advertising rules or medical ethics.
Read →13 min
04 · ANSWERS
Quick answer pages.
Short, direct answers to specific questions. Ideal for fast research before deciding.
What is AEO?
Answer Engine Optimization — appearing when someone asks AI agents like ChatGPT, Claude, or Perplexity. The successor to SEO.
See the answer →How much does AI marketing cost in Greece?
Real numbers — from €380/month for basic presence to €5,000+/month for enterprise. Where the money goes and what you get at each tier.
See the answer →What's the difference between AEO and SEO?
SEO optimises for search engines that show links. AEO optimises for AI agents that give answers. Different rules, different techniques.
See the answer →How do I replace a marketing manager with AI?
You don't really replace them. You replace 80% of the work that's standardised — leaving space for the 20% that's strategy. Exactly how it works.
See the answer →05 · EDITORIAL STANDARD
How we write.
Every article is written by the people doing the work. Not by copywriters. Not by agencies recycling the same templates.
- Substance first
No long-winded intros that fill space.
- Concrete details
Numbers, examples, and clear reasoning where needed.
- Honesty, not impression
Trust is built on clear answers, not pretty promises.
- Honest from the start
We won't suggest a service you don't need.
This approach isn't a marketing tactic — it's how we think.
06 · YOUR QUESTION
What is your question?
Write whatever you want us to cover. If it's an interesting question and helps others, it might become the next article.
SUBMIT
Have a question we should develop?
Send us your question. If it's an interesting question, it might become the next article. If it needs a personal answer, we'll reply to your email.