AEO · AI ENGINES
ChatGPT, Perplexity and Google AI: where to focus
ChatGPT, Perplexity and Google's AI features differ in how they search and show sources. See where it's worth focusing.
Read →8 min
INSIGHTS
Ideas on AEO, AI, and digital strategy
From in-depth guides to quick answers, we gather knowledge, practices, and strategies around AEO, AI, and modern digital marketing.
02 · TWO FORMATS
Different questions, different approach
We create two kinds of knowledge: in-depth guides for those who want to understand the strategy behind AEO, AI, and digital marketing, and short answers for those who want to resolve a specific question quickly and clearly.
Insights is organised in two categories:
- Articles — in-depth guides for those who want to understand a topic deeply
- Answers — short, clear answers for those who need specific information fast
Each format serves a different need.
03 · ARTICLES
Articles — in-depth guide
All articles, newest first
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ANSWER · 8 MIN
Google PageSpeed: what 80+ means for your business
What Google PageSpeed measures, how to read the score, and why it affects experience, leads and ads. With real projects and an 80+ guarantee.
Read →11 min
AEO · LOCAL
Local AEO : how your business improves its presence in local AI search
How a local business improves its presence in AI-driven search: Google Business Profile, area content, consistent details and structured data.
Read →10 min
AEO · AI ENGINES
How Perplexity works
How Perplexity searches the web, builds cited answers, and what you can control to keep your site accessible to its search systems.
Read →9 min
AEO · AI ENGINES
How ChatGPT search works — and what it means for you
How ChatGPT search finds and uses sources: built-in model knowledge, web search, OAI-SearchBot, and what publishers can control.
Read →12 min
AEO · STRATEGY
How to measure AEO ROI
AEO ROI isn't a single ranking. See how to connect presence in AI answers with traffic, conversions, gross profit and total cost.
Read →14 min
04 · ANSWERS
Answers — quick read
Short, direct answers to specific questions. Ideal for fast research before deciding.
All answers, newest first
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How do I track my AEO performance ?
See how you track AEO performance with Search Console, stable AI questions, recognizable visits and post-visit actions.
Which AI systems should I know about?
ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Claude: what they are, how they use the web, and what businesses should track.
How do I add schema markup to WordPress ?
See how to add schema markup to WordPress, what to check before installing a plugin, and how to validate the implementation properly.
Can SEO and AEO coexist ?
Yes. Core SEO practices remain useful in Google Search's AI features too. See what they share, where they differ, and what is not required.
How much does an AEO audit cost?
Praion's AEO Audits cost €390, €590 or €890. See what is known about each level, what an audit examines and when it makes sense to do one.
Which Praion package fits my business?
Compare Pulse, Engine, Sovereign and Atelier by content, AEO, ad management and the level of support your business needs.
05 · EDITORIAL STANDARD
How we write
Every article is written by the people doing the work. Not by copywriters. Not by agencies recycling the same templates.
- Substance first
No long-winded intros that delay the answer.
- Concrete details
Numbers, examples, and clear reasoning where needed.
- Credibility, not impression
Trust is built on clear answers, not pretty promises.
- Honest from the start
We won't suggest a service you don't need.
This approach isn't a marketing tactic. It's how we think.
06 · YOUR QUESTION
Ask us
Every good article starts from a real question. Send us yours and it may become the next topic we cover.
SUBMIT
Have a question you wanted us to cover?
Send us your question. The most useful questions inspire new articles and guides. If it needs a personal answer, we'll reply to your email.