AEO · HOSPITALITY
AEO for hospitality businesses
How hotels and restaurants can appear when travellers ask AI agents for recommendations in their area. Concrete examples, schema markup, and AEO content strategy for hospitality.
Read →12 min
INSIGHTS
Ideas on AEO, AI, and digital strategy
From in-depth guides to quick answers, we gather knowledge, practices, and strategies around AEO, AI, and modern digital marketing.
02 · TWO FORMATS
Different questions, different approach
We create two kinds of knowledge: in-depth guides for those who want to understand the strategy behind AEO, AI, and digital marketing, and short answers for those who want to resolve a specific question quickly and clearly.
Insights is organised in two categories:
- Articles — in-depth guides for those who want to understand a topic deeply
- Answers — short, clear answers for those who need specific information fast
Each format serves a different need.
03 · ARTICLES
Articles — in-depth guide
AEO · PROFESSIONAL SERVICES
AEO for lawyers, accountants, and consultants
Why professional services lose leads to those who ask AI before reaching Google. How FAQ-driven content gets recommended by ChatGPT and Perplexity.
Read →14 min
AEO · HEALTHCARE
AEO for healthcare clinics
How clinics can appear when patients ask AI agents about symptoms or treatments — without violating advertising rules or medical ethics.
Read →13 min
04 · ANSWERS
Answers — quick read
Short, direct answers to specific questions. Ideal for fast research before deciding.
What is AEO?
Answer Engine Optimization — appearing when someone asks AI agents like ChatGPT, Claude, or Perplexity. The successor to SEO.
How much does AI marketing cost in Greece?
Real numbers — from €380/month for basic presence to €5,000+/month for enterprise. Where the money goes and what you get at each tier.
What's the difference between AEO and SEO?
SEO optimises for search engines that show links. AEO optimises for AI agents that give answers. Different rules, different techniques.
How do I replace a marketing manager with AI?
You don't really replace them. You replace 80% of the work that's standardised — leaving space for the 20% that's strategy. Exactly how it works.
05 · EDITORIAL STANDARD
How we write
Every article is written by the people doing the work. Not by copywriters. Not by agencies recycling the same templates.
- Substance first
No long-winded intros that delay the answer.
- Concrete details
Numbers, examples, and clear reasoning where needed.
- Credibility, not impression
Trust is built on clear answers, not pretty promises.
- Honest from the start
We won't suggest a service you don't need.
This approach isn't a marketing tactic. It's how we think.
06 · YOUR QUESTION
Ask us
Every good article starts from a real question. Send us yours and it may become the next topic we cover.
SUBMIT
Have a question you wanted us to cover?
Send us your question. The most useful questions inspire new articles and guides. If it needs a personal answer, we'll reply to your email.