Skip to content
AUTHORITY PACKAGE · €1,490 ONE-TIME · MID TIER

Authority — Content-driven website for category authority.

Mid-tier web design package for businesses that want to appear as authorities in their category. Up to 12 pages, blog system, FAQ engine with rich snippets, case studies module, advanced AEO optimisation.

Blog systemCMS · tagsFAQ enginerich snippetsCase studiestemplatesSite core12 pagesAdvanced AEO optimization€1,490 · 12 pages · 2–3 weeks
Content Architecture
02 · QUICK ANSWER

What is Authority?

Authorityis Praion’s mid web design package, with a one-time cost of €1,490. Built for businesses that want to be recognized as authorities in their field: up to 12 pages, a blog system, a FAQ engine with rich snippets, a case studies module and advanced AEO optimization. It covers first-year maintenance along with 8 hours of changes. It is the package most content-focused clients choose.

03 · WHAT’S INCLUDED

What’s included.

Everything in Foundation, plus 6 additional categories ↓

Extended pages(up to 12)

  • The 6 core pages + extras: detailed service pages, team/about, resources, careers, partners
  • Navigation structure for a larger site — menu hierarchy and page grouping that keeps the site readable across 12 pages
  • Information architecture — content organised by section, with a logical flow for users and crawlers
  • Consistent layout across all page types (services, about, resources)
  • Breadcrumb navigation on all internal pages

Blog system

  • Custom CMS with category and tag organisation
  • Auto-generated sitemap for posts
  • Schema Article markup per post
  • Reading time estimation
  • Related posts
  • Newsletter signup integration

FAQ engine

  • Centralised FAQ database
  • FAQ blocks on any page
  • Schema FAQPage for Google rich snippets
  • Searchable FAQ archive at /faq

Case studies module

  • Custom case study templates
  • Industry tagging
  • Filter by industry/service/outcome
  • Schema Article markup

Advanced AEO optimisation

  • Question-driven URL structure recommendations
  • Schema markup across all page types
  • Internal linking strategy
  • Core Web Vitals optimisation
  • AEO-ready content templates

Enhanced Year 1

  • 8 hours of custom changes (2× Foundation)
  • Quarterly AEO audit with recommendations — implementation is billed separately.
04 · BUILD PROCESS

How your Authority site gets built.

  1. 01

    Discovery & content strategy(week 1)

    90-minute discovery call. We learn your content strategy, blog topics, FAQ areas, and case study direction. We agree on sitemap and content categorisation.

  2. 02

    Design(week 1–2)

    Design for core pages plus blog system, FAQ archive, and case study templates. 2 rounds of revisions. Approval before build.

  3. 03

    Build & AEO setup(week 2–3)

    Development of the 12 pages, blog CMS, FAQ database, case studies module. Full schema markup, AEO content templates, performance optimisation.

  4. 04

    Launch & training(week 3)

    Final quality check and connection to your domain. Before the site goes live, we run two review sessions together. We close with a 60-minute training on the CMS, publishing articles and managing the FAQ — and the site goes live with 3 first blog articles ready.

The · Signal · Under · The · Noise
05 · SCOPE

What’s not included.

What is not included in the €1,490 price. Each of the items below is available as an add-on or in a higher package.

  • Content writing for blog/FAQ — available as Content Bundle add-on €690 for all 12 pages + 3 initial posts.
  • Booking/appointment system — available in Pro.
  • Member areaPro includes a basic version.
  • CRM integration — available in Pro and Atelier Web.
  • Multi-language sitePro includes 1 extra language, Atelier Web supports 3+.
  • E-commerceAtelier Web (custom quote).
06 · FIT CHECK

When Authority fits.

A quick check to see whether Authority is the right choice for you.

Authority fits if...

  • You’re targeting category authority in your sector
  • You plan regular blog publishing (2–4 posts per month)
  • You have or want to develop case studies/portfolio
  • You want to appear in AI answer engines for industry queries
  • You have content for 8–12 pages (services breakdown, team, resources)

Authority doesn't fit if...

  • You want booking system, member area, or CRM integrationPro
  • You're a small business that just needs an info siteFoundation
  • You have an e-shopAtelier Web (custom)
  • You don't plan regular content publishing
  • Your ad spend is mainly performance ads, not content presence
07 · COMPARISON

Package comparison.

Foundation, Authority and Pro, side by side. Atelier Web is designed bespoke — see all packages →

Feature
Foundation
Authority
Pro
Price
€690
€1,490
€2,990
Pages
6
12
20
Blog system
FAQ engine
Case studies
Booking system
Member area
Basic
Languages
1
1
2
Year 1 change hours
4
8
12
← scroll →
08 · REFERENCE CASES

Authority in action.

Two scenarios showing Authority across different industries.

REFERENCE CASE · PROFESSIONAL SERVICES

A law firm using Authority + Engine marketing.

How a 12-page Authority site with blog system + FAQ engine builds default-answer status in a practice area, combined with Engine marketing for AEO content optimisation.

Read the case
REFERENCE CASE · BOUTIQUE RETAIL

A boutique store with local AEO authority.

How a boutique store uses the case studies module + FAQ engine to become the "first name" in local searches in its category.

Read the case
All reference cases
09 · COMMON QUESTIONS

Common questions about Authority.

Ten questions we hear in almost every Authority discovery call.

The content for the pages (or the Content Bundle add-on), your brand assets if you have them — logo, colors, fonts — and access to your domain. For the blog and case studies, you give us the raw material or we handle it.

One month from signing, provided content is delivered on the agreed dates. If you use the Content Bundle add-on, we handle it and the timeline stays fixed.

Every Authority site is built custom in Next.js — not on WordPress or a ready-made template. The blog and FAQ run on a custom CMS, without plugins that need maintenance.

The site goes live with 3 first blog articles already published (included). For ongoing content writing you have two options: write yourself via CMS (simple, training included), or use the Content Bundle add-on (€690) which covers copy for all 12 pages + the 3 initial blog posts. For continued content production afterward, the Engine marketing package (€760/month) includes 1 blog post/month.

The FAQ engine is a centralised database of FAQ items that (a) appears as a searchable archive at /faq, (b) plugs in as an FAQ block on any page (services pages, blog posts), (c) emits Schema FAQPage markup that surfaces in Google rich snippets and helps AI answer engines extract answers. It matters because every answered question is a chance to surface in a query — not only on Google, but in ChatGPT/Claude/Perplexity too.

Each case study uses a custom template with sections: client overview, challenge, approach, outcome, optional metrics. Tagging by industry/service/outcome creates a filterable archive at /cases. Schema Article markup on each case for AEO. You can write case studies yourself through the CMS after handover, or send us raw input and we write them up (content add-on €60–90/case).

Two levels. First: during content strategy we identify pillar topics and define a hub-and-spoke structure (services pages = hubs, blog posts/FAQ = spokes). Second: at build time, internal links are added programmatically (related posts, "see also" blocks in FAQ, automatic linking by keyword from content templates). Automated, so it's never left out.

Default: Google Analytics 4 + Google Search Console + Microsoft Clarity (heatmaps/session recordings, GDPR-compliant). Cookie consent banner configured for all. Custom dashboards aren’t included — they come with Care Pro/Enterprise plans after Year 1.

Not as a simple upgrade — e-commerce isn’t a feature you "switch on". It’s a separate project (product types, payment providers, shipping, inventory, tax rules, etc.) built around the existing site. Starts at €3,500 as a custom project, depending on complexity. If you know you’ll want e-commerce within the next year, Atelier Web from the start is a better fit.

Yes. If you later need a booking system, member area or more pages, the upgrade is the price difference plus the development hours for the new functionality. The existing Authority site is extended — not rebuilt.

CONTACT

Start with Authority?

30 minutes to figure out whether Authority covers you, or whether you need something larger.