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Praion
AUTHORITY PACKAGE · €1,490 ONE-TIME · MID TIER

Authority — For businesses that want to lead their category

Built for businesses that want more content, broader reach, and a stronger presence on Google and AI search. Includes up to 12 pages, blog, FAQ, case studies, and advanced AEO optimisation.

Blog systemCMS · tagsFAQ enginerich snippetsCase studiestemplatesSite core12 pagesAdvanced AEO optimization€1,490 · 12 pages · 2–3 weeks
Content Architecture
02 · QUICK ANSWER

What is Authority?

Authorityis Praion’s most popular web design package, with a one-time cost of €1,490. Built for businesses that want to strengthen their presence, credibility, and visibility in their category: up to 12 pages, a blog system, a FAQ engine with rich snippets, a case studies module and advanced AEO optimization. It covers first-year maintenance along with 8 hours of changes. It is the package most content-focused clients choose.

03 · WHAT’S INCLUDED

What’s included

Everything in Foundation, plus 6 additional categories ↓

Extended pages(up to 12)

  • The 6 core pages + extras: detailed service pages, team/about, resources, careers, partners
  • Navigation structure for a larger site — menu hierarchy and page grouping that keeps the site readable across 12 pages
  • Information architecture — content organised by section, with a logical flow for users and crawlers
  • Consistent layout across all page types (services, about, resources)
  • Breadcrumb navigation on all internal pages

Blog system

  • Custom CMS with category and tag organisation
  • Auto-generated sitemap for posts
  • Schema Article markup per post
  • Reading time estimation
  • Related posts
  • Newsletter signup integration

FAQ engine

  • Centralised FAQ database
  • FAQ blocks on any page
  • Schema FAQPage for Google rich snippets
  • Searchable FAQ archive at /faq

Case studies module

  • Custom case study templates
  • Industry tagging
  • Filter by industry/service/outcome
  • Schema Article markup

Advanced AEO optimisation

  • Question-driven URL structure recommendations
  • Schema markup across all page types
  • Internal linking strategy
  • Core Web Vitals optimisation
  • AEO-ready content templates

Enhanced Year 1

  • 8 hours of custom changes (2× Foundation)
  • Quarterly AEO audit with recommendations — implementation is billed separately.
04 · BUILD PROCESS

How your Authority site gets built

  1. 01

    Discovery & content strategy(week 1)

    90-minute discovery call. We understand your business, the topics you want to develop, the most common questions from your customers, and the content that will strengthen your visibility. We land on the sitemap and the content organization.

  2. 02

    Design(week 1–2)

    Design for core pages plus blog system, FAQ archive, and case study templates. Includes two rounds of revisions and final approval before the build begins.

  3. 03

    Build & AEO setup(week 2–3)

    Development of the 12 pages, blog CMS, FAQ database, case studies module. Full schema markup, AEO content templates, performance optimisation.

  4. 04

    Launch & training(week 3)

    Final quality check and connection to your domain. Before the site goes live, we run two review sessions together. We close with a 60-minute training on the CMS, publishing articles and managing the FAQ — and the site goes live with 3 first blog articles ready.

The · Signal · Under · The · Noise
05 · SCOPE

What’s not included

What is not included in the €1,490 price. Each of the items below is available as an add-on or in a higher package.

  • Content writing for blog/FAQ — available as Content Bundle add-on €690 for all 12 pages + 3 initial posts.
  • Booking/appointment system — available in Pro.
  • Member areaPro includes a basic version.
  • CRM integration — available in Pro and Atelier Web.
  • Multi-language sitePro includes 1 extra language, Atelier Web supports 3+.
  • E-commerceAtelier Web (custom quote).
06 · FIT CHECK

When Authority fits

A quick check to see whether Authority is the right choice for you.

Authority fits if...

  • You’re targeting category authority in your sector
  • You plan regular blog publishing (2–4 posts per month)
  • You have or want to develop case studies/portfolio
  • You want to appear in AI answer engines for industry queries
  • You have content for 8–12 pages (services breakdown, team, resources)

Authority doesn't fit if...

  • You want booking system, member area, or CRM integrationPro
  • You only need a simple info websiteFoundation
  • You have an e-shopAtelier Web (custom)
  • You don't plan to publish content on a regular basis
  • Your ad spend is mainly performance ads, not content presence
07 · COMPARISON

Package comparison

Foundation, Authority and Pro, side by side. Atelier Web is designed bespoke — see all packages →

Feature
Foundation
Authority
Pro
Price
€690
€1,490
€2,990
Pages
6
12
20
Blog system
FAQ engine
Case studies
Booking system
Member area
Basic
Languages
1
1
2
Year 1 change hours
4
8
12
← scroll →
08 · SCENARIOS

Authority in action

Two scenarios showing Authority across different industries.

SCENARIO · PROFESSIONAL SERVICES

A law firm using Authority + Engine marketing

How a 12-page Authority site with blog system + FAQ engine builds default-answer status in a practice area, combined with Engine marketing for AEO content optimisation.

Read the case
SCENARIO · BOUTIQUE RETAIL

A boutique store with local AEO authority

How a boutique store uses the case studies module + FAQ engine to become the "first name" in local searches in its category.

Read the case
All reference cases
09 · COMMON QUESTIONS

Common questions about Authority

Ten questions we hear in almost every Authority discovery call.

The content for the pages (or the Content Bundle add-on), your brand assets if you have them — logo, colors, fonts — and access to your domain. For the blog and case studies, you give us the raw material or we handle it.

One month from signing, provided content is delivered on the agreed dates. If you use the Content Bundle add-on, we handle it and the timeline stays fixed.

Every Authority site is built custom in Next.js — not on WordPress or a ready-made template. The blog and FAQ run on a custom CMS, without plugins that need maintenance.

The site goes live with 3 first blog articles already published (included). For ongoing content writing you have two options: write yourself via CMS (simple, training included), or use the Content Bundle add-on (€690) which covers copy for all 12 pages + the 3 initial blog posts. For continued content production afterward, the Engine marketing package (€760/month) includes 1 blog post/month.

The FAQ Engine is an organised library of questions and answers for your business. The answers can appear on services pages, articles, and a central FAQ page. This helps Google, ChatGPT, and other AI tools understand your content better and increases the chance that your business appears when someone searches for answers related to your sector.

Each case study uses a custom template with sections: client overview, challenge, approach, outcome, optional metrics. Tagging by industry/service/outcome creates a filterable archive at /cases. Schema Article markup on each case for AEO. You can write case studies yourself through the CMS after handover, or send us raw input and we write them up (content add-on €60–90/case).

We design the content structure from the start so that the core service pages connect with related articles, FAQs, and other supporting content. In parallel, the website automatically creates relevant links between pages, so the structure stays organised and your visibility on Google and AI search is reinforced.

We configure Google Analytics, Google Search Console, and Microsoft Clarity, so you have a picture of traffic, visitor behavior, and your website’s performance. We also install and configure the necessary cookie consent system in line with GDPR. Custom dashboards and advanced reports are provided in the Care Pro and Enterprise plans after the first year.

Yes, but e-commerce is a separate project with its own requirements — products, payments, shipping, inventory management, and tax rules. The existing website can serve as the foundation, but the build of an e-shop is designed as an independent project. If you know an online store is in your near-term plans, it's better to plan for it from the start with Atelier Web.

Yes. If you later need online bookings, a member area, more pages, or additional functionality, the website can be upgraded to Pro. The existing Authority site is extended on top of the current foundation — it does not need to be rebuilt from scratch. The upgrade is calculated based on the package difference and the work needed for the new functionality.

CONTACT

Start with Authority?

30 minutes to figure out whether Authority covers you, or whether it's worth considering a more comprehensive solution.