Can I change package later?

Yes. For the standard marketing packages, you can upgrade or adjust your package with 30 days' notice, subject to the current billing cycle. Atelier has a custom scope and its commercial terms are agreed separately.

Does the most expensive package deliver better results?

Not by itself. A higher price reflects a larger scope of work, more deliverables, and more strategic or operational support. The right package is the one that matches your actual needs and that your business can make effective use of.

Do I need an AEO audit before choosing a package?

Not necessarily. The AEO audit is a separate service and is most useful when you first need to assess the condition of the website, public information, and technical or content gaps. If the required scope is already clear, you can compare the packages directly.

What is the main difference between Engine and Sovereign?

Sovereign has a larger monthly scope. Compared with Engine, it increases posts from 16 to 30, reels from 4 to 8, channels from 3 to 4, AEO/SEO pages from 3 to 5, blog posts from 1 to 2, and the managed ad-spend cap from €800 to €3,500, while adding a monthly strategy call and priority support.

Is ad spend included in the package price?

No. The €300, €800 and €3,500 figures are the ad-spend limits that Pulse, Engine and Sovereign can manage respectively. The advertising budget itself is paid directly by the business to the advertising platforms.

Is there a minimum commitment?

Yes for the standard marketing retainers. The first three months are the minimum engagement period and are prepaid at the start. After that, billing continues monthly and the engagement can be ended with 30 days' notice. Atelier may use different custom commercial terms.

Which package fits if I only need a basic Facebook and Instagram presence?

Pulse is the starting point for that need. It covers Facebook and Instagram with 8 posts, 4 reels, basic Meta Ads management up to €300 in ad spend, and a quarterly AEO audit, without monthly AEO-page production or blog content.

When does Atelier make more sense than Sovereign?

Atelier makes sense when your requirements go beyond Sovereign's fixed scope, for example when you need custom workflows, specialised automation, custom dashboards, a larger or different advertising scope, or an operating model closer to an outsourced marketing department.

Which Praion package fits my business?

Q: Which Praion package fits my business?

Compare Pulse, Engine, Sovereign and Atelier by content, AEO, ad management and the level of support your business needs.

QUICK ANSWER

The right Praion package depends on the scope of work you need each month. Pulse covers a basic, consistent presence; Engine adds ongoing AEO/SEO content and broader ad management; Sovereign increases production volume and strategic support; and Atelier is designed around custom requirements that go beyond the fixed packages.

The four packages at a glance

Pulse

Price: €380/month
Content / channels: 8 posts + 4 reels · Facebook / Instagram
AEO & blog: Quarterly AEO audit · no monthly AEO implementation or blog
Ads / strategy: Meta · up to €300 ad spend · no monthly strategy meeting
Fits when: you need basic, consistent external support

Engine

Price: €760/month
Content / channels: 16 posts + 4 reels · 3 platforms
AEO & blog: 3 AEO/SEO pages + 1 blog article/month
Ads / strategy: Meta + Google Ads · up to €800 ad spend
Fits when: you need a larger monthly scope in content, AEO and ads

Sovereign

Price: €1,630/month
Content / channels: 30 posts + 8 reels · 4 channels
AEO & blog: 5 AEO/SEO pages + 2 blog articles/month
Ads / strategy: Up to €3,500 ad spend · 45′ strategy meeting/month
Fits when: you need a higher production rate and a larger management scope

Atelier

Price: from €2,500/month
Content / channels: Custom
AEO & blog: Custom
Ads / strategy: Custom · closer strategic collaboration
Fits when: your needs exceed the limits of a ready-made package

The amounts of €300, €800 and €3,500 are limits of ad spend that the respective package manages. The ad spend itself is not included in the price of the monthly collaboration and is paid directly to the platforms.

How do you figure out which one fits you?

1. How much content and how many channels do you need?

If you mainly need a consistent presence on Facebook and Instagram, Pulse covers the most basic fixed scope.

If you need more channels and a higher production volume each month, compare Engine and Sovereign. Atelier makes sense when your requirements exceed the limits of the three fixed packages.

2. Do you need AEO implementation or only a periodic check?

Pulse includes a quarterly AEO check and recommendations, but not monthly implementation of AEO pages.

Engine includes 3 AEO/SEO pages per month and Sovereign 5. If search and AI visibility are a core part of the work you need, this difference matters more than the size of your business.

3. What ad management do you need?

Pulse covers one basic Meta campaign with ad spend up to €300 per month.

Engine covers management of Meta and Google Ads for ad spend up to €800, while Sovereign up to €3,500. As advertising activity grows or becomes more complex, the management scope needs to grow with it.

4. How much strategy and day-to-day management do you want to delegate?

Not all businesses need the same level of external involvement.

If your team can provide material, approvals, and direction on time, a standard package may be enough.

If you need greater ownership, custom processes, automation, dashboards, or an operating model close to an outsourced marketing department, Atelier is the more appropriate option to evaluate.

Do you need an AEO audit before choosing a tier?

Not necessarily.

If you already know the content volume, channels, and level of ad management you need, comparing the packages is enough for an initial choice.

A separate AEO audit is more useful when a different question needs answering first: the current condition of the site, what information is missing, which technical or content gaps exist, and what should be prioritised.

The current prices are:

AEO Audit Basic: €390
AEO Audit Standard: €590
AEO Audit Premium: €890

The audit is a separate service and is not a mandatory step when choosing a package.

You can see the full comparison and prices.

If it is not clear which tier fits, the right conversation starts from your current needs: channels, site, content, ad spend, internal team and what you really want to delegate.

The AEO work included in Engine and Sovereign aims to improve the completeness, structure and consistency of the business's public information. It does not guarantee appearance, referral, mention, recommendation or a specific position in ChatGPT or another AI system.