AEO · LOCAL
Local AEO : how your business improves its presence in local AI search
How a local business improves its presence in AI-driven search: Google Business Profile, area content, consistent details and structured data.
Read →10 min
INSIGHTS
Ideas on AEO, AI, and digital strategy
From in-depth guides to quick answers, we gather knowledge, practices, and strategies around AEO, AI, and modern digital marketing.
02 · TWO FORMATS
Different questions, different approach
We create two kinds of knowledge: in-depth guides for those who want to understand the strategy behind AEO, AI, and digital marketing, and short answers for those who want to resolve a specific question quickly and clearly.
Insights is organised in two categories:
- Articles — in-depth guides for those who want to understand a topic deeply
- Answers — short, clear answers for those who need specific information fast
Each format serves a different need.
03 · ARTICLES
Articles — in-depth guide
All articles, oldest first
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ANSWER · 8 MIN
Google PageSpeed: what 80+ means for your business
What Google PageSpeed measures, how to read the score, and why it affects experience, leads and ads. With real projects and an 80+ guarantee.
Read →11 min
AEO · AI ENGINES
ChatGPT, Perplexity and Google AI: where to focus
ChatGPT, Perplexity and Google's AI features differ in how they search and show sources. See where it's worth focusing.
Read →8 min
04 · ANSWERS
Answers — quick read
Short, direct answers to specific questions. Ideal for fast research before deciding.
AI engines, newest first
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Which AI systems should I know about?
ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Claude: what they are, how they use the web, and what businesses should track.
Why am I not showing in ChatGPT?
There is no single cause: check whether a web search ran, the site is accessible, the information is public, and the question is the right one.
What is AEO (Answer Engine Optimization)?
Short answer on what AEO is. How it differs from SEO, why it matters now, and how to apply it to your website.
05 · EDITORIAL STANDARD
How we write
Every article is written by the people doing the work. Not by copywriters. Not by agencies recycling the same templates.
- Substance first
No long-winded intros that delay the answer.
- Concrete details
Numbers, examples, and clear reasoning where needed.
- Credibility, not impression
Trust is built on clear answers, not pretty promises.
- Honest from the start
We won't suggest a service you don't need.
This approach isn't a marketing tactic. It's how we think.
06 · YOUR QUESTION
Ask us
Every good article starts from a real question. Send us yours and it may become the next topic we cover.
SUBMIT
Have a question you wanted us to cover?
Send us your question. The most useful questions inspire new articles and guides. If it needs a personal answer, we'll reply to your email.