AEO · CONTENT CRAFT
How to write FAQs for AI engines
How to choose real customer questions and write clear, self-contained FAQ answers for people, search systems, and AI tools.
Read →10 min
INSIGHTS
Ideas on AEO, AI, and digital strategy
From in-depth guides to quick answers, we gather knowledge, practices, and strategies around AEO, AI, and modern digital marketing.
02 · TWO FORMATS
Different questions, different approach
We create two kinds of knowledge: in-depth guides for those who want to understand the strategy behind AEO, AI, and digital marketing, and short answers for those who want to resolve a specific question quickly and clearly.
Insights is organised in two categories:
- Articles — in-depth guides for those who want to understand a topic deeply
- Answers — short, clear answers for those who need specific information fast
Each format serves a different need.
03 · ARTICLES
Articles — in-depth guide
All articles, newest first
6 of 15
AEO · REAL ESTATE
AEO for real estate: how to organise your agency's local presence
How a real estate agency organises its local presence in search and AI tools: area guides, useful content, and a sound technical foundation.
Read →13 min
AEO · B2B SAAS
AEO for B2B SaaS: how to organise your presence in search and AI tools
How a B2B SaaS company organises its presence in search and AI tools: specialised content, comparisons, a sound technical base, and measurement.
Read →12 min
AEO · BOUTIQUE RETAIL
AEO for boutique retail: how to organise your store's local presence
How a physical store strengthens its local presence: Google Business Profile, local content, and the path from online search to an in-store visit.
Read →11 min
AEO · TECHNICAL
Schema markup and AEO : a practical guide for businesses
What schema markup actually does, which type each page needs, and how to check it's applied correctly — with data and no hype.
Read →15 min
AEO · E-COMMERCE
AEO for e-commerce: how to organise your products for search and AI tools
How to organise an e-shop for search and AI tools: Product schema, Merchant Center, clean product data, useful buying content, and reviews.
Read →12 min
04 · ANSWERS
Answers — quick read
Short, direct answers to specific questions. Ideal for fast research before deciding.
AI engines, newest first
3 of 3
Which AI systems should I know about?
ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Claude: what they are, how they use the web, and what businesses should track.
Why am I not showing in ChatGPT?
There is no single cause: check whether a web search ran, the site is accessible, the information is public, and the question is the right one.
What is AEO (Answer Engine Optimization)?
Short answer on what AEO is. How it differs from SEO, why it matters now, and how to apply it to your website.
05 · EDITORIAL STANDARD
How we write
Every article is written by the people doing the work. Not by copywriters. Not by agencies recycling the same templates.
- Substance first
No long-winded intros that delay the answer.
- Concrete details
Numbers, examples, and clear reasoning where needed.
- Credibility, not impression
Trust is built on clear answers, not pretty promises.
- Honest from the start
We won't suggest a service you don't need.
This approach isn't a marketing tactic. It's how we think.
06 · YOUR QUESTION
Ask us
Every good article starts from a real question. Send us yours and it may become the next topic we cover.
SUBMIT
Have a question you wanted us to cover?
Send us your question. The most useful questions inspire new articles and guides. If it needs a personal answer, we'll reply to your email.