AEO · LOCAL
Local AEO : how your business improves its presence in local AI search
How a local business improves its presence in AI-driven search: Google Business Profile, area content, consistent details and structured data.
Read →10 min
INSIGHTS
Ideas on AEO, AI, and digital strategy
From in-depth guides to quick answers, we gather knowledge, practices, and strategies around AEO, AI, and modern digital marketing.
02 · TWO FORMATS
Different questions, different approach
We create two kinds of knowledge: in-depth guides for those who want to understand the strategy behind AEO, AI, and digital marketing, and short answers for those who want to resolve a specific question quickly and clearly.
Insights is organised in two categories:
- Articles — in-depth guides for those who want to understand a topic deeply
- Answers — short, clear answers for those who need specific information fast
Each format serves a different need.
03 · ARTICLES
Articles — in-depth guide
Local AEO, newest first
4 of 4
AEO · REAL ESTATE
AEO for real estate: how to organise your agency's local presence
How a real estate agency organises its local presence in search and AI tools: area guides, useful content, and a sound technical foundation.
Read →13 min
AEO · BOUTIQUE RETAIL
AEO for boutique retail: how to organise your store's local presence
How a physical store strengthens its local presence: Google Business Profile, local content, and the path from online search to an in-store visit.
Read →11 min
AEO · HOSPITALITY
AEO for hospitality businesses
How you appear when travellers ask ChatGPT, Claude, or Perplexity about hotels or restaurants in your area. A practical guide with schema examples.
Read →12 min
04 · ANSWERS
Answers — quick read
Short, direct answers to specific questions. Ideal for fast research before deciding.
AEO basics, oldest first
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What's the difference between AEO and SEO?
Practical AEO vs SEO comparison. Different goals, different techniques. How they work complementarily for a good website.
What is AEO (Answer Engine Optimization)?
Short answer on what AEO is. How it differs from SEO, why it matters now, and how to apply it to your website.
How long does AEO take to deliver results ?
There is no fixed time for AEO. See what makes sense to check at 30, 90 and 180 days and what no intervention can guarantee.
Why am I not showing in ChatGPT?
There is no single cause: check whether a web search ran, the site is accessible, the information is public, and the question is the right one.
Do I need a website to do AEO ?
Not as an absolute prerequisite. A website, however, gives you control over your public information and your own pages that can be found as sources.
Is my business ready for AEO ?
See whether your business has the foundation for AEO: public information you control, technically accessible pages, and real customer questions.
05 · EDITORIAL STANDARD
How we write
Every article is written by the people doing the work. Not by copywriters. Not by agencies recycling the same templates.
- Substance first
No long-winded intros that delay the answer.
- Concrete details
Numbers, examples, and clear reasoning where needed.
- Credibility, not impression
Trust is built on clear answers, not pretty promises.
- Honest from the start
We won't suggest a service you don't need.
This approach isn't a marketing tactic. It's how we think.
06 · YOUR QUESTION
Ask us
Every good article starts from a real question. Send us yours and it may become the next topic we cover.
SUBMIT
Have a question you wanted us to cover?
Send us your question. The most useful questions inspire new articles and guides. If it needs a personal answer, we'll reply to your email.