AEO · AI ENGINES
ChatGPT, Perplexity and Google AI: where to focus
ChatGPT, Perplexity and Google's AI features differ in how they search and show sources. See where it's worth focusing.
Read →8 min
INSIGHTS
Ideas on AEO, AI, and digital strategy
From in-depth guides to quick answers, we gather knowledge, practices, and strategies around AEO, AI, and modern digital marketing.
02 · TWO FORMATS
Different questions, different approach
We create two kinds of knowledge: in-depth guides for those who want to understand the strategy behind AEO, AI, and digital marketing, and short answers for those who want to resolve a specific question quickly and clearly.
Insights is organised in two categories:
- Articles — in-depth guides for those who want to understand a topic deeply
- Answers — short, clear answers for those who need specific information fast
Each format serves a different need.
03 · ARTICLES
Articles — in-depth guide
AI engines, newest first
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ANSWER · 8 MIN
Google PageSpeed: what 80+ means for your business
What Google PageSpeed measures, how to read the score, and why it affects experience, leads and ads. With real projects and an 80+ guarantee.
Read →11 min
AEO · AI ENGINES
How Perplexity works
How Perplexity searches the web, builds cited answers, and what you can control to keep your site accessible to its search systems.
Read →9 min
AEO · AI ENGINES
How ChatGPT search works — and what it means for you
How ChatGPT search finds and uses sources: built-in model knowledge, web search, OAI-SearchBot, and what publishers can control.
Read →12 min
04 · ANSWERS
Answers — quick read
Short, direct answers to specific questions. Ideal for fast research before deciding.
AEO basics, newest first
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Do I need a website to do AEO ?
Not as an absolute prerequisite. A website, however, gives you control over your public information and your own pages that can be found as sources.
Is my business ready for AEO ?
See whether your business has the foundation for AEO: public information you control, technically accessible pages, and real customer questions.
How long does AEO take to deliver results ?
There is no fixed time for AEO. See what makes sense to check at 30, 90 and 180 days and what no intervention can guarantee.
What is AEO (Answer Engine Optimization)?
Short answer on what AEO is. How it differs from SEO, why it matters now, and how to apply it to your website.
What's the difference between AEO and SEO?
Practical AEO vs SEO comparison. Different goals, different techniques. How they work complementarily for a good website.
05 · EDITORIAL STANDARD
How we write
Every article is written by the people doing the work. Not by copywriters. Not by agencies recycling the same templates.
- Substance first
No long-winded intros that delay the answer.
- Concrete details
Numbers, examples, and clear reasoning where needed.
- Credibility, not impression
Trust is built on clear answers, not pretty promises.
- Honest from the start
We won't suggest a service you don't need.
This approach isn't a marketing tactic. It's how we think.
06 · YOUR QUESTION
Ask us
Every good article starts from a real question. Send us yours and it may become the next topic we cover.
SUBMIT
Have a question you wanted us to cover?
Send us your question. The most useful questions inspire new articles and guides. If it needs a personal answer, we'll reply to your email.