AEO · PROFESSIONAL SERVICES
AEO for lawyers, accountants, and consultants
How lawyers, accountants, and consultants appear when business owners ask AI agents. Strategy guide with compliance and an implementation plan.
Read →13 min
INSIGHTS
Ideas on AEO, AI, and digital strategy
From in-depth guides to quick answers, we gather knowledge, practices, and strategies around AEO, AI, and modern digital marketing.
02 · TWO FORMATS
Different questions, different approach
We create two kinds of knowledge: in-depth guides for those who want to understand the strategy behind AEO, AI, and digital marketing, and short answers for those who want to resolve a specific question quickly and clearly.
Insights is organised in two categories:
- Articles — in-depth guides for those who want to understand a topic deeply
- Answers — short, clear answers for those who need specific information fast
Each format serves a different need.
03 · ARTICLES
Articles — in-depth guide
Content strategy, oldest first
5 of 5
AEO · HOSPITALITY
AEO for hospitality businesses
How you appear when travellers ask ChatGPT, Claude, or Perplexity about hotels or restaurants in your area. A practical guide with schema examples.
Read →12 min
AEO · B2B SAAS
AEO for B2B SaaS: how to organise your presence in search and AI tools
How a B2B SaaS company organises its presence in search and AI tools: specialised content, comparisons, a sound technical base, and measurement.
Read →12 min
AEO · CONTENT CRAFT
How to write FAQs for AI engines
How to choose real customer questions and write clear, self-contained FAQ answers for people, search systems, and AI tools.
Read →10 min
AEO · REAL ESTATE
AEO for real estate: how to organise your agency's local presence
How a real estate agency organises its local presence in search and AI tools: area guides, useful content, and a sound technical foundation.
Read →13 min
04 · ANSWERS
Answers — quick read
Short, direct answers to specific questions. Ideal for fast research before deciding.
All answers, newest first
3 of 15
What is AEO (Answer Engine Optimization)?
Short answer on what AEO is. How it differs from SEO, why it matters now, and how to apply it to your website.
How do I replace a marketing manager with AI?
Real answer on how an AI-powered agency replaces an in-house marketing manager. What you gain, what you lose, and when it's worth it.
What's the difference between AEO and SEO?
Practical AEO vs SEO comparison. Different goals, different techniques. How they work complementarily for a good website.
05 · EDITORIAL STANDARD
How we write
Every article is written by the people doing the work. Not by copywriters. Not by agencies recycling the same templates.
- Substance first
No long-winded intros that delay the answer.
- Concrete details
Numbers, examples, and clear reasoning where needed.
- Credibility, not impression
Trust is built on clear answers, not pretty promises.
- Honest from the start
We won't suggest a service you don't need.
This approach isn't a marketing tactic. It's how we think.
06 · YOUR QUESTION
Ask us
Every good article starts from a real question. Send us yours and it may become the next topic we cover.
SUBMIT
Have a question you wanted us to cover?
Send us your question. The most useful questions inspire new articles and guides. If it needs a personal answer, we'll reply to your email.