AEO · TECHNICAL
Schema markup and AEO : a practical guide for businesses
What schema markup actually does, which type each page needs, and how to check it's applied correctly — with data and no hype.
Read →15 min
INSIGHTS
Ideas on AEO, AI, and digital strategy
From in-depth guides to quick answers, we gather knowledge, practices, and strategies around AEO, AI, and modern digital marketing.
02 · TWO FORMATS
Different questions, different approach
We create two kinds of knowledge: in-depth guides for those who want to understand the strategy behind AEO, AI, and digital marketing, and short answers for those who want to resolve a specific question quickly and clearly.
Insights is organised in two categories:
- Articles — in-depth guides for those who want to understand a topic deeply
- Answers — short, clear answers for those who need specific information fast
Each format serves a different need.
03 · ARTICLES
Articles — in-depth guide
All articles, oldest first
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AEO · STRATEGY
How to measure AEO ROI
AEO ROI isn't a single ranking. See how to connect presence in AI answers with traffic, conversions, gross profit and total cost.
Read →14 min
AEO · CONTENT CRAFT
How to write FAQs for AI engines
How to choose real customer questions and write clear, self-contained FAQ answers for people, search systems, and AI tools.
Read →10 min
AEO · REAL ESTATE
AEO for real estate: how to organise your agency's local presence
How a real estate agency organises its local presence in search and AI tools: area guides, useful content, and a sound technical foundation.
Read →13 min
AEO · AI ENGINES
How Perplexity works
How Perplexity searches the web, builds cited answers, and what you can control to keep your site accessible to its search systems.
Read →9 min
AEO · AI ENGINES
How ChatGPT search works — and what it means for you
How ChatGPT search finds and uses sources: built-in model knowledge, web search, OAI-SearchBot, and what publishers can control.
Read →12 min
04 · ANSWERS
Answers — quick read
Short, direct answers to specific questions. Ideal for fast research before deciding.
All answers, newest first
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What is AEO (Answer Engine Optimization)?
Short answer on what AEO is. How it differs from SEO, why it matters now, and how to apply it to your website.
How do I replace a marketing manager with AI?
Real answer on how an AI-powered agency replaces an in-house marketing manager. What you gain, what you lose, and when it's worth it.
What's the difference between AEO and SEO?
Practical AEO vs SEO comparison. Different goals, different techniques. How they work complementarily for a good website.
05 · EDITORIAL STANDARD
How we write
Every article is written by the people doing the work. Not by copywriters. Not by agencies recycling the same templates.
- Substance first
No long-winded intros that delay the answer.
- Concrete details
Numbers, examples, and clear reasoning where needed.
- Credibility, not impression
Trust is built on clear answers, not pretty promises.
- Honest from the start
We won't suggest a service you don't need.
This approach isn't a marketing tactic. It's how we think.
06 · YOUR QUESTION
Ask us
Every good article starts from a real question. Send us yours and it may become the next topic we cover.
SUBMIT
Have a question you wanted us to cover?
Send us your question. The most useful questions inspire new articles and guides. If it needs a personal answer, we'll reply to your email.