This is a detailed hypothetical scenario. It does not correspond to a real Praion client. It's designed to show how we would work with a business in this category.
Where this business stands
Let's hypothesise a 5-lawyer Athens law firm. Two senior partners (average 18 years' experience), 3 associates. Specialty: commercial law, corporate mergers, M&A for mid-sized Greek companies.
Current state:
- Client base: 30-40 steady clients (mid-market companies, family businesses)
- New business acquisition: 90% from referrals and networking events
- Website: corporate brochure, generic «practice areas», zero traffic
- LinkedIn presence: partners post occasionally (1-2/month)
- No content marketing strategy
- Never appear in Google searches for professional queries
The problem: The senior partners are approaching 60. They want to transfer the client base to the associates. But the associates don't have a personal brand — they have no way to attract new clients without the partners' network.
What's not working
Generation gap in acquisition
Senior partners bring work through 20 years of networks. Associates can't reproduce that in 5 years. Without content/digital strategy, the transition looks impossible.
Total digital invisibility
When the CFO of a mid-sized company searches «lawyer for company acquisition Greece», 2-3 large Athens firms with SEO budgets appear. This firm nowhere.
AI engines don't know them
When a founder asks ChatGPT «what do I need to know before selling a company in Greece?», AI doesn't mention this firm. The experts writing online on these topics are in English-language blogs, not at this firm.
Knowledge that goes unused
The partners have 18 years of context — they've handled 200+ acquisitions. All that knowledge is in emails, memos, and case notes. Nowhere public. Doesn't build authority.
What we'd do
With the Engine package (€760/month + €600 ad spend = €1,360/month total), the approach is long-term. 180 days as the initial horizon for authority to take shape.
Pillar 1: Knowledge extraction sessions (month 1-2)
Two 90-min sessions with partners. Not interview — structured Q&A on specific topics: «what makes an M&A fail», «the 5 most critical clauses in a share purchase agreement», «when the founder should refuse an offer».
From those 3 hours of content, we extract 50+ specific question-answer pairs that can become content. This is the «raw material».
Pillar 2: AEO content production (monthly)
3 pages/month × 6 months = 18 AEO content pages on the website. Per-page structure:
- H1 = exactly the question someone is searching
- AEO answer block (complete 200-word answer)
- Detailed body (800-1,000 words with examples)
- Schema markup (FAQPage)
- Internal linking with other site pages
- Author byline with the partners' credentials
Example specific topics: «how a non-compete clause is voided at exit», «what to know about earn-out structure», «GDPR compliance during due diligence».
Pillar 3: Blog content (1 post/month)
More narrative, longer-form. Stories from practice (anonymized): «The case where due diligence uncovered a hidden liability that saved the buyer €2M». 1,200-1,500 words. Connects to AEO pages.
Pillar 4: LinkedIn so it gets visible
3 posts/week from the partners' LinkedIn (not company page — personal). Format: 1 «insight» post (200 words, excerpts from AEO pages), 1 «case excerpt» post (intro from the blog), 1 «question prompt» post (asks for participation).
That handles distribution. LinkedIn posts route to the site. The site has AEO content. AI engines index it. Cycle closes.
Pillar 5: Light ad spend (€600/month)
LinkedIn Sponsored Content for specific posts that have performed organically. Targeting: CFOs, business owners, M&A-interested decision makers. Goal: not direct conversions. Brand awareness and content discovery.
What this would produce in 180 days
The following are indicative outcomes based on similar profiles, not guarantees. Actual results depend on execution, content quality, and market timing.
Outcome 1: AEO presence in the field
In 180 days, 18 AEO pages are indexed and optimized. On queries like «how is an M&A structured in Greece», the firm starts to appear in ChatGPT/Perplexity. The firm is referenced occasionally — not yet the default answer, but visible.
Outcome 2: Inbound leads from digital (early signals)
New business acquisition: from 90% referrals → 80% referrals + 20% inbound digital. In 180 days, that's 3-5 qualified inbound leads from digital channels — clients learning about the firm for the first time through content.
Outcome 3: Associate brand-building
Two of the 3 associates start co-posting on LinkedIn with their own insights (edited by us). They build personal authority. In 12-18 months (beyond this case), they can bring in their own clients.
Outcome 4: Content asset library
18 AEO pages + 6 blog posts + 70+ LinkedIn posts become a permanent asset library. They keep bringing traffic and inbound leads without ongoing investment.
Outcome 5: Authority signals build
In Greek legal directories and AI engine answers, the firm starts appearing for M&A specialty in mid-market. From invisible to early-stage visibility.
Why Engine — and not Pulse or Sovereign
Engine fits because:
- Legal work is a content-heavy industry. AEO pages (3/month) are the core deliverable, not Instagram posts.
- 1 blog post/month is the right balance — enough for momentum, not so much it becomes a chore.
- LinkedIn as a third channel (Engine allows 3 platforms) is the right channel for B2B legal.
- The €800 ad cap allows LinkedIn Sponsored Content, which is more expensive than Meta.
Pulse would be underwhelming because:
- 8 Instagram posts/month don't build legal authority
- No AEO page production
- Doesn't include LinkedIn
Sovereign would be overkill because:
- Daily content for legal isn't needed — quality decides
- Monthly strategy calls don't add value at a 5-person firm
- 5 AEO pages/month (Sovereign) are more than the partners' knowledge can feed in 9 months
What this case shows
Takeaway 1: AEO is the future for professional services
In B2B services where the market evaluates expertise before contact, AEO is critical. AI engines become the first stop before outreach. Whoever appears there gets the contact.
Takeaway 2: Knowledge extraction is the unlock
Most professional services have enormous knowledge that isn't content. The right partner (us) can turn 3 hours of conversation with a senior expert into 9 months of content asset library.
Takeaway 3: Slow-burn is the ROI
6 months to see impact. But then the content stays. In 18 months from the start, this firm will have the AEO equivalent of a significant brand investment — for €8,160 (€1,360 × 6 months) total marketing spend.